About the product
Southeast Asia is brimming with different people, cultures, and stories. And this translates to corporate settings as well. In each country, there are various do’s and don'ts that affect how companies communicate. Unlike their western counterparts, Southeast Asian executives use large-scale communication initiatives like press briefings to communicate major changes within the company. PROI agencies navigate the many unwritten rules in the region through strategies that fit the demands and expectations of each country.
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