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Proza Yulisman

Marketing Communications Professional

Re: ANY POSITION

Dear Sir or Madam,

I am writing to you in response to the above position.

I have a Master of Public Relations degree from Sahid University. Throughout my work experienced, I have developed a solid foundation in marketing communications and branding.
While working in corporate communications field for more than 5 years, had sharpened my skills and ability to identify and develop a communication campaign and brand management
strategy.

Worked as corporate communications at PT Reswara Minergi Hartama have taught me to enhance my skills in managing community and media, also dealing with crisis communications. My long term career goal is to continue to learn and grow my specialist skills and abilities, whilst utilizing my experience, knowledge and skills to benefit any employer I am working for. I am confident that I can become a top performer at your company.

In addition to my experiences, I am a responsible, honest & dedicated to provide the best outcome for any given tasks. Together with my Degree, I believe I am as strong & well rounded candidate for this position.

It is my pleasure to present my resume for your consideration and should you require any further information please do not hesitate to contact me. In the meantime, I thank you for taking the time to read my application, and I very much look forward to an opportunity to speak to you in more detail.


Yours sincerely,

Proza Yulisman

Work Experience

  • 2016 - 2017
    PT Dewi Pangan Lestari
    Strategic Marketing Manager
    Take responsibility for developing plans and executing projects that support the broader, short and long-term marketing strategies.
    • Develop and lead the brands to deliver the brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
    • Inspiring the organization around the brand vision, position and strategies so they are clear in bringing them to life.
    • Engage in strategy discussions in setting consumer/customer target.
    • Work with cross-functional teams to develop new products.
    • Developing pricing & pack strategies, improved margin mix, trade spending plans and
    distribution goals in order to develop actionable KPIs.
    • Take a lead in managing vendor partners and communication agencies.
  • 2011 - 2015
    PT Reswara Minergi Hartama
    Corporate Communications Superintendent
    Main responsibilities :
    • Defines and manages communications/public relations strategies to reach target audiences with key messages, primarily through consumer and trade media. This includes proactively reaching news media when appropriate, and producing reactive responses to media queries and requests to generate consumer and trade media coverage of company products.
    • Maintains corporate website to ensure messaging reflects corporate goals and objectives, and that the site serves as an effective communications tool for corporate audiences.
    • Support brands' efforts to promote products and educate key stakeholders on their benefits by handling production/writing of communication materials such as press releases, background/fact sheets, brochures, speeches/presentations, etc.
    • Serves as a senior communication team member to:
    o Anticipate and manage key communications issues which includes writing
    materials and messaging
    o Research, develop, write and/or edit communications materials for external
    communications
    o Partner with key internal stakeholders to develop, implement, and monitor
    strategic brand public relations programs and corporate media activitie
    o Manage development and writing of appropriate responses for product-related
    news or press inquiries.
    o Prepare spokesperson(s) with Q&As, facts or supporting materials to use
    when delivering messages to key publics and news media
    o Maintain corporate communication and public relations documents according
    to company's document retention policy. • Performs other related duties as assigned
    My achievement :
    - Recruited and trained 4 corporate communication staffs to join the team
    - Increased company awareness and becoming one of the best well known coal
    producer in Indonesia markets
    - Participating and promote company brands in CoalTrans Asia for 4 years (2012-2015).
    - Aceh Investment Award 2014 given to PT Mifa Bersaudara (Reswara Subsidiary) by
    Aceh Governor
    - Best Corporate Social Responsibility Award 2014 given to PT Mifa Bersaudara by
    Meulaboh District Government
  • 2010 - 2011
    PT Tiara Marga Trakindo
    Corporate Communications Coordinator
    Main responsibilities :
    - Implementing corporate communication and public relation strategy
    - Create design advertisement for company
    - Internal portal administrator
    My achievement :
    - Weekly update for portal and company newsletter
    - Increased company awareness by producing a good advertisement design
    - Support company activation events.
  • 2008 - 2009
    PT SAM Design Indonesia
    Assistant Manager for Internet Communications Dept.
    Main responsibilities :
    - Project control management
    - Work traffic arragement for designers and programmers
    - Schedule meeting for Managers
    - Support daily manager activity
    My achievement :
    - Launch 30 client websites in a year
    - Succeed about 20 client activation programs in a year
    - Increased client brand awareness by 30% for each project.

Education

  • 2006 - 2008
    Sahid University
    Master of Public Relations
  • 2001 - 2006
    Bogor Agriculture Institute (IPB)
    Bachelor of Science

Skills

  • • MARKETING COMMUNICATIONS
  • • BRAND MANAGEMENT
  • • PUBLIC RELATIONS
  • • MEDIA HANDLING
  • • COMMUNITY DEVELOPMENT
  • • CSR MANAGEMENT SYSTEM BASED ON ISO 26000 SOCIAL RESPONSIBILITY
  • • STRATEGIC PLANNING
  • • PROJECT MANAGEMENT
  • • STAKEHOLDER ENGAGEMENT
  • • WIDE NETWORKING IN MASS MEDIA AND AGENCIES
  • • SOCIAL MEDIA SPECIALIST
  • • ADOBE InDesign, Illustrator , etc
  • • PHOTOGRAPHY SKILL

Hobbies

  • Playing Golf, traveling, and Playing Music

Personal Details

  • Sex: Male
  • Marital Status: Married
  • Religion: Moslem
  • Nationality: Indonesian
  • Date of Birth: 23 July 1983

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