Pay Per Click Advertising

About the product
Pay per click advertising, or commonly known as PPC/ Google Adwords/ SEM is a service of paid search marketing in popular search engines like Google and Bing/ Yahoo. On the surface, PPC advertising is pretty simple; search engines provide text listings on the results page on a per-bid basis. This listing is usually on top of the search results, followed by natural or organic listings. The ads also appear on the right corner and bottom of the page. As the name suggests, advertiser only pays when the potential customers click on the ads.

Pay Per Click advertising is available to companies that have their website or landing pages and is a highly targeted digital marketing service. PPC ads allows us to target users who are actively searching for keywords associated with your products or services, and then only pays when someone visits your web.

PPC advertising also allows for comprehensive reporting and analytical tools so advertisers can tell exactly how many people clicked on your ads, what it costs, how many conversions and how much revenue you generated from the campaign. This makes it easy to track and calculate your return on investment (ROI). You’ll be able to set daily or monthly budgets so that you know exactly how much you are going to spend on daily basis. This helps in keeping tracking of your advertising costs.

By having premium listings in the Google Adwords’ search results page, your company can leverage to get extensive branding awareness & exposure and qualified sales leads. PPC ads is proven to achieve high returns on investment (ROI) since potential customers are actually searching for your products.

Finally, PPC advertising allows for almost immediate results. A campaign can be set up, posted and live within a few hours – meaning that clicks and revenue can be generated in as little as a day.

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